Gotuit's premium, scene-level video metadata greatly increases the size, precision, and relevancy of Pixsy's video search index
WOBURN, Mass. & SAN FRANCISCO -- Gotuit, a leading provider of video optimization technologies, today announced that it has partnered with Pixsy, the leading B2B provider of private label video and image search, to deliver a greatly enhanced video search and syndication capability. Gotuit customers using the Gotuit Video Metadata Management System (VMMS), now can have mRSS feeds of their Gotuit-powered video library published to and ingested by Pixsy's Media Search Platform to drive greater traffic and monetization.
"Video search is a difficult problem that Gotuit's premium metadata is ideally suited to solve," said Gotuit CEO Mark Pascarella. "By publishing a detailed set of information about each individual scene within the source video asset, the amount of information in a search index about a video library explodes. Our customers love the fact that by using Gotuit they can publish between 10x and 25x more data to the video search providers like Pixsy. This directly translates into increased traffic."
Gotuit empowers video publishers to greatly improve how they monetize their video libraries by creating structured metadata describing each meaningful scene within the original source videos. This allows publishers to fundamentally improve how they package and present their content on their site, and allows the viewer to personalize their viewing experience. These factors combine to greatly improve session time and the associated ads served.
In addition to its on-page benefits, the scene-level metadata can now be syndicated through mRSS feeds to Pixsy for inclusion in their Video Search Playback(VSP) platform. Each scene has a thumbnail, title, description, direct URL link, embedded player code, and other structured attributes defined by the publisher. Instead of a single asset in the mRSS feed, each scene is individually identified using the premium metadata. Pixsy can then use this to drive more traffic back to the original site, or offer far more video elements within Pixsy's VSP for publishers to enjoy greater monetization when their content is watched off site.
"Gotuit's premium metadata approach is a terrific fit with Pixsy's mission to dramatically enhance traffic and monetization for website owners," said Pixsy CEO Chase Norlin. "Allowing our search technology to work against each scene inside an asset, instead of just the asset itself, grows the search index for each video by an order of magnitude for the user to better search against and the website to monetize."
In addition to greatly increasing the number of items within a search index due to the scene definition, the metadata describing the scenes can be more accurate, precise and contain new information that cannot be determined from a simple speech-to-text or computer vision approach. Publishers using the patented Gotuit technology can add their own information about each scene, including elements like Emotion, Location, Plot Line, Topic, Keyword, and other data elements that significantly enhance the breadth of information available for video search.
About Pixsy
Pixsy Corporation is the leading B2B provider of private label Video and Image Search to websites and applications. The Pixsy mission is to deliver the highest quality video and image search products to customers across the globe with solutions designed to dramatically enhance traffic and monetization for website owners. Pixsy was founded in 2005 by a team of leading technologists from Microsoft Corporation and is widely recognized as pioneering and popularizing the syndication of video and image search. Today, Pixsy powers video and image search experiences for some of the Internet's leading brands including Comcast, Lycos, Travelocity, National Lampoon, Veoh and others. The growing "powered by Pixsy" network of websites reaches an audience of over 35 million unique users every month (Nielsen).
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company's patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
For more info
Gotuit - www.gotuit.com
Pixsy - www.pixsy.com
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